A goal is a specific outcome that your company

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How can you think that the site is the problem and not the lack of visitors reaching it? Maybe your website is good, but your SEO is not so good? And will more Facebook posts actually achieve your goal (“more sales”)? I wouldn't say so if your conversion rate is still 0%! The strategy is the "overall vision", aimed at achieving certain objectives. Strategy is the plan that ensures that all daily activities (tactics) contribute to the achievement.

Company objectives (monthly, quarterly and annual). For the strategy to be effective, you need to have outlined the objectives you want to achieve (it's surprising how many companies don't do this) and know the audience Job Function Email List you want to address.  must achieve to sustain itself, usually through revenue growth or expense reduction, but sometimes also in terms of market share or cash flow. A goal should be the measure of what, for you, success is, and it should be SMART (Specific, Measurable.



Achievable, Relevant, Time-bound) leaves no room for ambiguity; Measurable without misunderstandings and verifiable during the control phase;  Achievable, since an unachievable objective motivates action as much as one that is easy to gras Relevant from an organizational point of view,  consistent with the mission; Defined in Time. Assuming you run a chain of grocery stores.