However, email and newsletters

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This is important because buying ready-made databases can harm sales and negatively impact your brand's reputation. Therefore, e-mail marketing should be a commercial support in communication planning in order to reach a segmented base that is interesting to your company. Newsletter : While email marketing is seen as a means of capturing leads and generating new business, the newsletter aims to build relationships and strengthen the brand. Your goal is to establish a connection with your target audience and nurture them with relevant, quality content. That's why it's essential to establish a shipping frequency and create an editorial calendar in order to engage users and ensure that your company is always top of mind.

E-mail Marketing and Newsletter in Digital Marketing: how important is it? email-marketing-e-newsletter With the popularization of social networks and messaging applications , many companies have directed their efforts to social  Middle East Mobile Number List  networks, consolidating a strong presence on these platforms.  cannot be neglected under any circumstances! A survey by MarketingSherpa showed that 72% of people chose it as the best way to get in touch with companies and brands. Constant Contact figures show that 2 billion emails are sent daily. In other words, using email marketing , as well as sending newsletters, should be part of your marketing agency's strategy to improve marketing campaigns and relationships with the public.

This is because the channel allows for more personal contact and therefore becomes a way to convert your readers into customers. After all, most people check their email inbox at least once a day. How to use E-mail Marketing and Newsletter to benefit your company? email-marketing-e-newsletter Firstly, it is necessary to point out that, before starting your email marketing strategy, your company still needs your audience's data to initiate contact. This data can be obtained in several ways, but the main one is through the creation of content and its dissemination through Inbound Marketing.