These activities in the world

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Involvement of sales in the project: definition of the strategy and kick off In addition to the final phase of the funnel, the success of the lead generation service is determined by the involvement of sales in other phases of the journey. In all these cases, the effort required is relatively low, which makes their presence even more strategic and central. In particular, we note two key moments: Definition of the strategy.
  
At the beginning of the process, the involvement of the commercial force serves to identify the target of the activities that will be developed during the work, and therefore for the definition of the strategy as a whole. In this  phase Job Function Email List of the lead generation service, the effort is truly minimal, quantifiable in approximately 90 minutes of activity. On the basis of the definition of the target, strategic decisions are then made.



Such as the choice between inbound marketing and account based marketing , and other more tactical and operational ones such as the definition of budgets for advertising, the possible acquisition of databases, how much to invest in SEO optimization, virtual events and so on. Kick Off and definition of Buyer Personas. Here the commercial force cannot fail to be involved, given the inestimable value of its contribution.